In this role, my primary responsibility was to collaborate with Pophaus agency in crafting a comprehensive brand and social media strategy for SuperJelly, a lifestyle protein powder brand. Utilizing meticulous research and industry insights, we developed a tailored approach encompassing content creation, community engagement, and influencer partnerships aimed at increasing brand awareness and engagement. Through my strategic input, we created compelling content and identified key tactics to amplify SuperJelly's message and expand its reach. Execution of the strategy will begin in February 2024, and we expect to see significant improvements in brand metrics and fostering sustained growth for SuperJelly in the competitive market.

Marias Gamesa social strategy was focused on connecting and empathizing with the fashionista Hispanic mother and also highlighting the utility of the Marias Gamesa cookie.

Led channel and content pillar strategy, overseeing agency content creation and ensuring cross-functional content approvals. Most notable success is the brands Tiktok which has gown to 49.2K followers in 2023.

Instagram: @Mariasgamesausa

Tiktok: @Mariasgamesausa

Focus is to connect with local community, showcase beautiful and unique design of the house and rooms, and showcase versatility of event space for weddings and small gatherings.

Manage all content creation, posting, and channel strategy for local Bed and Breakfast/Wedding Venue. In the last two years the Instagram account has grown over 125% and built strong awareness that has brought in numerous room and event bookings.

Instagram: @TheGastondallas

The goal of Off the Eaten Path social strategy was to connect with veggie snackers and educate on the brand’s sustainability plank.

Led channel and content pillar strategy, overseeing agency content creation and ensuring cross-functional content approvals. During tenure running this account we grew engagement 25%, which helped with the awareness and excitement of the brands compostable packaging launch.

Instagram: @Offtheeatenpathsnacks

While working on PopCorners the social strategy was focused on showing the fun in out snack and our brand. We really focused on connecting with our Gen Z audience.

Over saw agency content creation and ensuring cross-functional content approvals. Additionally, I led the social launch of “Never Fried Always Fun” Campaign, which led to 10% increase in followers.

Instagram: @Popcorners

The Gamesa social platforms mainly served as a space to highlight to consumers the wide breadth of trademarks housed under the iconic Gamesa brand.

Led channel and content pillar strategy, overseeing agency content creation and ensuring cross-functional content approvals.

Instagram: @gamesa.us

Red Rock Deli was all about showing the cheeky and rugged nature of the brands Australian roots. While also showcasing our permissibility credentials to distinguish the brand in the hard-bite category.

Led channel and content pillar strategy, overseeing agency content creation and ensuring cross-functional content approvals.

Instagram: @Redrockdeli

Permissible snacks brand with chickpea based product and a focus on sustainability.

A vibrant and trendy wellness brand that celebrates the joy of fitness and flavorful living, inspiring individuals to achieve their health goals.

Iconic global Hispanic brand with over 100 years of history and 30+ trademarks.

Fast growing Gen-Z focused permissible brand with an emphasis on fun snacking.

Iconic Australian hard bite chip brand with health credentials.